Undergraduate Studies – Communicology for Public Relations

I YEAR

YEAR II

YEAR III

YEAR IV

I YEAR

YEAR II

YEAR III

YEAR IV

No.	Code	Subject name	Sem.	T	Status	Active teaching hours			ECTS
No.	Code	Subject name	Sem.	T	Status	P	V	KV	ECTS
1.	NK01	Literature	1		C	2	2		5
2.	NK02	Informatics	1		C	2	1		5
3.	NK03	English Language 1	1		C	2	1		6
4.	NK04	Elective course 1	1		ES	2	3		7
		Introduction to Journalism
		Semantics and Pragmatics of Communication
		Public Relations and Business Communication Techniques
5.	NK05	Elective course 2	1		ES	2	3		7
		Theory and Technique of Journalism
		Media Literacy
		Public Relations in Politics
Total hours/ Total ECTS						10	10		30
6.	NK06	General Communicology	2		C	2	2		7
7.	NK07	Sociology	2		C	2	1		7
8.	NK08	English Language 2	2		C	2	1		6
9.	NK09	Elective course 3	2		ES	2	3		5
		Radio Journalism
		Communication Management
		Political Communication – Election Campaigns
10.	NK10	Elective Subject 4	2		ES	2	3		5
		Online Journalism
		Integrated Marketing Communication
		Public Relations and Lobbying
Total hours/ Total ECTS						10	10		30
Total hours in the 1st year of undergraduate academic studies						300	300		60

No.	Code	Subject name	Sem.	T	Status	Active teaching hours			ECTS
No.	Code	Subject name	Sem.	T	Status	P	V	KV	ECTS
1.	NK11	Media Theory	3		C	2	2		5
2.	NK12	Journalistic Stylistics	3		C	2	1		5
3.	NK13	German Language 1	3		C	2	1		6
4.	NK14	Elective Subject 5	3		ES	2	3		7
		Agency Journalism
		Corporate Communication
		Aesthetics and Media Culture
5.	NK15	Elective Subject 6	3		ES	2	3		7
		Media Ethics
		Advertising
		Public Opinion
Total hours:						10	10		30
6.	NK16	International Relations	4		C	2	2		5
7.	NK17	Styles of Journalistic Genres	4		C	2	1		5
8.	NK18	German Language 2	4		C	2	1		6
9.	NK19	Elective Course 7	4		ES	2	3		7
		Investigative Journalism
		Communication Strategies
		Media Law and Media Policies
10.	NK20	Elective Course 8	4		ES	2	3		7
		Political Journalism
		Marketing and Business Communication
		Literary Journalism
Total hours:						10	10		30
Total hours in the 2nd year of undergraduate academic studies						300	300		60

No.	Code	Subject name	Sem.	T	Status	Active teaching hours			ECTS
No.	Code	Subject name	Sem.	T	Status	P	V	KV	ECTS
1.	NK21	Styles of Journalistic Genres	5		C	2	2		5
2.	NK22	Social Psychology	5		C	2	1		5
3.	NK23	Media Literacy and Culture	5		C	2	1		6
4.	NK24	Elective Course 9	5		ES	2	3		7
		Digital Marketing
		Media Projects
		Communicology
5.	NK25	Elective Course 10	5		ES	2	3		7
		Television Journalism
		Journalistic Techniques
		New Media
Total hours:						10	10		30
6.	NK26	Theory and Technology of Print	6		C	2	2		5
7.	NK27	Contemporary and Global Media	6		C	2	1		5
8.	NK28	Journalistic Ethics	6		C	2	1		6
9.	NK29	Elective Course 11	6		ES	2	3		7
		Digital Journalism
		Psychology of Communication
		International Communication
10.	NK30	Elective Course 12	6		ES	2	3		7
		Electoral Communication
		Social and Political Ecology
		Television Advertising
Total hours:						10	10		30
Total hours in the 3rd year of undergraduate academic studies						300	300		60

No.	Code	Subject name	Sem.	T	Status	Active teaching hours			ECTS
No.	Code	Subject name	Sem.	T	Status	P	V	KV	ECTS
1.	NK31	Internet and New Media	7		C	2	2		5
2.	NK32	Language and Style of Creative Writing	7		C	2	1		5
3.	NK33	Editorial Policy	7		C	2	1		6
4.	NK34	Elective Course 13	7		ES	2	3		7
		Editing of Print Media
		Gender and European Integration
		Media Analysis
5.	NK35	Elective Course 14	7		ES	2	3		7
		Media, Culture and EU
		Political Marketing
		Gender and European Integration
Total hours:						10	10		30
6.	NK36	Professional Internship	8		C		20		20
7.	NK37	Bachelor Thesis	8		C				10
Total hours:						10	30
Total hours in the 4th year of undergraduate academic studies						150	450		60